Sports Tourism and the World Cup...

Sports tourism is defined as someone traveling to a tourist destination or a specific country to practice a particular sport, such as diving or skiing. However, we now see thousands of fans traveling to specific sporting events like Formula One races, the French Open (Roland Garros), Wimbledon, and the Australian Open. But the World Cup, the European Championship, the Africa Cup of Nations, and the Copa América remain the most watched and followed football tournaments on the planet. And we're talking about the easiest sport to practice, accessible to both the poor and the rich. The poor in Africa and South America practice sports in the streets, narrow alleys, unpaved areas, and sandy beaches.  This gives them great skill and ability to control the ball. As for the wealthy in Europe and the rest of the world, they can rent a regulation-size stadium to practice their beloved sport. But what does it mean to hold a tournament like the World Cup, which used to include 24 teams and has now grown to 48 teams or national squads? Each team's matches will attract an average of 5,000 spectators. That's 240,000 tourists in a short period. And no one will stay more than 10 to 15 days to follow their team, because they have work in their home countries and must return to their jobs. It's common practice in advertising and marketing for countries or companies to pay advertising agencies to run marketing campaigns, such as posters in the streets and subway stations, and advertisements in the media and on social media. But continental football tournaments, especially the World Cup, create profitable advertising and marketing opportunities.

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...So that the cost of marketing and advertising, one of the expense items, becomes one of the profit items for the country hosting the tournament...because it has 200,000 fans who visited the venue and will promote it and tell their friends about their memories of watching the tournament...and if each fan has five friends...we are looking at free advertising and marketing to a million tourists on this planet for the country hosting the tournament...and there are those who decide to spend their holidays in the country hosting the tournament...based on the advice of their fan friend who enjoyed cheap food in good restaurants, moderately priced and clean hotels with experienced staff in dealing with tourists...and cheap transportation  Clean and with fixed schedules... The reader of these lines might wonder if the United States, Canada, and Mexico need this kind of advertising...

And the answer is yes, you're right. America is the world's leading country in terms of the number of tourists visiting it... and Canada is a major tourist destination, as is Mexico.

...But FIFA, the international football federation, wants more advertising for football in Canada and the United States... because Americans and Canadians are only half as interested in football as they are in basketball... as FIFA hopes.

 This will represent significant revenue for FIFA, from television broadcasting rights and the purchase of broadcasting rights for future FIFA-organized tournaments by major American and Canadian channels. We are witnessing the creation of an event to attract more tourists, giving a boost to any economy that hosts a tournament the size of the World Cup, with the exception of the United States and Canada, as their economies don't require injections or any other form of stimulus. Saudi Arabia will host the World Cup in 2034, and Qatar hosted the 2022 World Cup. Therefore, there are countries around the world where it is important to utilize sports tourism for more free tourism marketing.

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